Facebook just formed alliance with Nielsen, in which the social network will offer its 300 million-user platform to Nielsen. The implications of this may include:
- Nielsen will have access to all Facebook users information. Curiously, is Nielsen the second after Microsoft?
- Facebook may restructure and improve their data mining process
- More market research utilities on Facebook can be expected
- Facebook has a source of income for three years
- Facebook accelerating their income from advertising
What’s in there for me
As a user, I would expect more relevant ads not only on Facebook, but on other instances where Nielsen reaches. It’s always useful to remember Nielsen now has my full profile and social graph, and yours too.
As a freelance analyst/consultant having services to provide, I would be glad to see value of my money spent on advertising on Facebook.
Update
A report by Nielsen confirms Facebook’s position in advertising.
- They regain focus by releasing the new search with local search.
- They put on the negotiate the crucial contract with Microsoft to prolong the search war saga.
- They trim off “bad Yahoo!”.
- They save costs on R&D by cloning Tumblr for their new service Meme.
- They regained email market share with new improvements to Yahoo! Mail.
- And they impose higher alpha than expected.
Welcome back on track, Yahoo!
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alpha, clone, mail, meme, microsoft, price, r&d, search, share, tumblr, yahoo!
Theoretically, it is sensible for a Profile to be the center of a wide range of social features and the social platform. Just why Yahoo! has Yahoo! Profile for its Open Strategy.
Nevertheless, major updates have been realized in Yahoo! Mail.
Firstly, the front page now includes updates from a user’s connections.
Then applications start to appear in Yahoo! Mail.
It is reasonable too why Yahoo! Mail is an ideal destination for such updates. People will more likely login their inbox than in their “profile”. Plus, Yahoo! Mail being the top email service is still Yahoo!’s ace in communication. Think about profiles, why would one want to login their profile while they are having a Facebook?
After all, it’s a bit confusing as to what kind of updates I expect to see in Yahoo! Mail and Yahoo! Profile. Nevertheless, should Yahoo! concentrate their efforts in just one. If so, may I suggest Yahoo! Mail?
Why Twitter
- Current events appear quicker than the press
- Another channel for influencing the market
- Efficiency and velocity of data publication
- Many trend spotters and influencers
- Mobile
What to do on Twitter
- Monitor current events in real-time. e.g. a conflict in Middle East will affect the oil industry
- Capture off-balance-sheet / intangible values
- Perform market/equity research
How
- Use Twitter search
- Setup keywords for monitoring
- Follow influencers
- Then just tweet it
Why
- Social Media is about ease of creating and distributing information at low cost. The market always hungers information.
- Investors do not only absorb information from mainstream media and securities companies’ analysis, they expect information from other investors.
- Some investors are worth following than others.
Why Vietnam market
- Investors are able and willing to pay for information.
- Stock market in Vietnam is an unpenetrated niché which global firms have not entered.
- The only form of user-generated content in stock websites in Vietnam is forum, which does not support follow and notification features. Users demand more, create a market for it.
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