AND Share

baomoi.com announced that they can help an entity (a company, a brand, an organization, an individual…) answer the question “What do they (the press) think about us?!”

This makes good business!

So as to elaborate why this makes good business, here’s a scenario of how demand will raise for this service:

The scenario

Company C launches product P. P’s brand manager M wants to observe reactions to P with different metrics. Response from the press is one important channel and M can choose to use baomoi’s service. The cost will be planned to conventional marketing budget.

It’s conventional!

What I mean by conventional is: while some businesses start to grow weary of social media, newspaper is considered non-2.0. The budget can be planned to conventional thus would raise no concern of debate around the board of C.

It’s measurable

Business objectives need to be measurable. This services can actually return concrete numbers for their users customers.

Recommendations

1. Tech first. The business model can return only when satisfactory results are returned to customers. This requires technology focus.
2. Consultation. They want a consulting team consisting of people who don’t only know their own business but also have good domain knowledge of different industries so they can provide consulting service to customers in additional to the core business. From my observation, baomoi has had a foreign-trained COO.
3. A decent CFO who can turn opportunities to profits.

What do you think of this service?

2 Responses to “baomoi can monetize by answering the question “What does the press say about me/us””

1. Chip says:

   January 7, 2009 at 11:10 am

   Hey thanks Tài, you’re truely a business consultant Sorry we couldn’t feedback earlier ‘cos all Baomoi’s team just came back from a trekking to Fansipan. Say “Congratulation” to us.
   Thanks for your perspective on this feature of Baomoi. This one is just one of many uses you can make of Baomoi’s technology (keyword extraction). You can have a look here: http://news.skydoor.net/ - location-based news. And ofcourse it would sound crazy if we said that we do it not for money, but until now, everything is still in testing mode. We want to focus on technology first. Once users are satisfied, we believe some of them will be willing to pay money (is it the same as your first recommendation?)
   Consultation sounds nice, but most of us have technology background then again, tech first. And it’s just another feature of Baomoi, not out core value anyway.
   Cheers!
2. Technology As Innovator » Blog Archive » How Baomoi can make (more) money says:

   May 13, 2009 at 2:43 pm

   [...] How Baomoi can make (more) money apart from offering brand-monitoring services. [...]