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By Tai, September 26, 2009 5:05 pm

Facebook just formed alliance with Nielsen, in which the social network will offer its 300 million-user platform to Nielsen. The implications of this may include:

• Nielsen will have access to all Facebook users information. Curiously, is Nielsen the second after Microsoft?
• Facebook may restructure and improve their data mining process
• More market research utilities on Facebook can be expected
• Facebook has a source of income for three years
• Facebook accelerating their income from advertising

What’s in there for me

As a user, I would expect more relevant ads not only on Facebook, but on other instances where Nielsen reaches. It’s always useful to remember Nielsen now has my full profile and social graph, and yours too.

As a freelance analyst/consultant having services to provide, I would be glad to see value of my money spent on advertising on Facebook.

Update

A report by Nielsen confirms Facebook’s position in advertising.

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By Tai, May 10, 2009 6:14 pm

The sky above The University of New South Wales, one day before Mother’s Day 2009.

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By Tai, February 19, 2009 3:10 pm

Creating a Profile is not the right way.

1. Relationship: People make friends with people, not with an entity (brand, object, product, institute…)
2. There is the limit in the maximum number of people a profile can make friends with: 5000. If they have hit the limit, they won’t make friend with the profile you create
3. When people have too many connections, it becomes sluggish for them to perform actions that require the friend list to load:
   1. Tag photos
   2. Tag videos
   3. Suggest friends
   4. Search friends

Creating a Group is not the optimal way either.

1. There is the limit in the maximum number of groups a profile can join: 200. If they have hit the limit, they won’t join the group you create
2. Relationship: people form groups to get to know one another who share the same interest

Creating a Fan Page is the right way.

1. Relationship: It clearly defines the relationship between the entity (brand, object, product, institute…) with its fans/supporters
2. There is no limit in the maximum number of pages a profile can become fan for, or at least I haven’t hit that cap

In Sum

1. Create real profiles for real staff
2. People love to interact with real people
3. Separate the people-people and subject-fans relationships
4. Be professional on the subject, be slightly personal on the profiles (of real staff)

Addendum

Tagging people in the marketing pitch is a smart move, but don’t overdo it.