Technology As Innovator

Please read my message below the 2 screenshots.

Dear Prudential PR Representative,

First of all, please allow me to make it clear that my family and I have been using some Prudential’s products in the last few years decades and we have been happy with Prudential’s service quality so far.

I also appreciate your recent efforts to reach me and other bloggers on Yahoo! 360 platform.

However, I wonder if you would have more luck with me with some other approaches?

Some reasons why your approach is not very effective:

1. Mass communication is not the way to go. Basically it’s like a job applicant who write one cover letter to multiple prospective employers without changing a single word.
2. Some bloggers including me don’t expect comments just for the sake of words on the page.
3. It looks like you’re just there to “take” what you can.
4. It looks like you’re going after quantity rather than quality opportunities.

If you segment me a professional working in the foreign sector which I am, kindly arrange a business appointment after business hours.

If you segment me a blogger which I am, please accept my suggestion to read Darren Rowse’s 21 tips on PR campaigns on blogs.

I’m looking forward to another opportunity of collaboration.

Best Regards,
TaiTran
www.taitran.com

“Within the next 5 years, Google Vietnam will have been Google Indochina.”

Read the article here: Google’s Advisor for Vietnam

That article was all the way back to early 2007.

We are now in August 2008 when we receive this big news: Google has officially set their foot in Vietnam.

Where is Google currently?

Currently, Google has 3 web properties standing in top positions in Vietnam market:

1. google.com.vn at #2, after yahoo.com
2. google.com at #7, after 4 local news portal
3. youtube.com at #10, after another 2 news site. Read more: Vietnamese bloggers go to YouTube chiefly looking for embed code

Source: Alexa August 2008

Gmail is second to Yahoo! Mail

Many Vietnamese also love spending time on Wikimapia.

A predictable and inevitable move…

No need to mention the localized version of the search portal google.com.vn, Google’s presence in Vietnam could be predicted since their AdSense for Vietnamese browsers has recently displayed contents in Vietnamese, and frequently with Gmail and Orkut.

An Orkut screenshot, click on the image to view the original version.

The 20-million-internet-user market is rich and potential to Google as well.

…getting over certain issues

It’s important to mention some issues with Vietnam market for Google

1. Volume of frauds in AdSense from Vietnam
2. Buyer habit
3. Revenues the business expect to gain from selling advertisements to Google services
4. e-Commerce law

(2) is changing dramatically and is driving (3).

We’ve seen signals to improvements to (4)

So I guess it is high time Google was here in this rapidly developing country.

News is just news, no news is bad news.
Or is it no news is good news?

What do you think when you know the news?

I’ve observed various reactions from people in the industry.

1. “Hitting the market first” is getting tighter it’s hard to breath.

Many service providers have aimed to push their products to the market before Google comes to Vietnam.

Now they do!

Any plan to pre-ampt Google would be extremely hard.

2. The non-technical users are not as excited as the technical communities

While most agree that Google search is powerful, many non-technical are happy with Yahoo! services including Messenger, Mail, 360, 360plus and other local service providers.

Another thing to look at is connection speed. Vietnamese users suffer from bottle-neck effect to international websites. However, even with that, Google search result load speed is surprisingly amazing with their distributed network.

So all in all, non-technical users have very few reason to celebrate

3. Technical communities are jumping up and down in joy now

Because they have established the habit of relying on many Google services.

Well I have two things to say

Firstly, I don’t want to be forced to use the localized version of Google without an option to revert to the international version. I have tested the result from Google international search and Google Vietnam search and they’re much different. I’d prefer the international version, thanks. And I appreciate that Google provides the URL google.com/ncr for the international version.

Secondly, I have to ask this: does Google really love Vietnam?

No I’m not kidding. You may want to know that Coca-cola doesn’t invest too much on marketing and market penetration to compete with Pepsi in Vietnam. They’re here to make locals aware of their presence and not to let Pepsi equate cola to “Pepsi”. You may want to know that Honda introduced the Click and the Airblade with heavy subsidy in Vietnam not to head on directly with Yamaha’s Nouvo series, but not to let Yamaha dominates the whole market. This is important to keep in mind because in Vietnam, “the web” is equal to “Yahoo!” for many beginning users.

We want to see how strongly Google will push the Vietnam market…

July 2008 witnesses a boil in personal banking services in Ho Chi Minh City.

1. Many banks have been aggressively expanding their ATM network.

Dong A Bank’s CEO just claimed that their ATM network is second to Vietcombank’s in Vietnam. And this is true. The navy shade of Dong A ATM can found spotted on many corners along main streets.

Following right after Dong A are the light-blue ACB, the red-blue Vietinbank and another red-blue BIDV.

2. ANZ does like no other with their impressive home banking service

ANZ banking consultants provide consulting services at customers’ home on calls and free of charge.

3. HSBC eventually accelerated in their personal banking expansion

Their target is the mid-high income class with salary from $1,000 up. The ATM network also grew steadily with over 100 ATMs. [Link]

4. Interest rate for VND rised to nearly 19%

Was it innovation or experience?

In the context of financial difficulties in Vietnam in recent months, many banks especially foreign-invested have made bold moves. Some of them might be perceived as innovative. However, these practices are hard results from the experience of their long histories in more developed markets.

What next?

Welcoming August 2008, the goggles shall continue to be on CPI, the fluctuating stock market and especially gold. Real-estate, for the mean time, might enjoy a short rest.

What personal banking service are you using in Vietnam? How happy are you with your current bank? What services do you wish your bank had provided?