Technology As Innovator

VCCorp is aggressively penetrating the “expert” content composition in Vietnam with their new products: CafeF, bnok, gocnhin and thenao

1. CafeF

A group-blog service on Finance and Stock developed basing on WordPress

2. bnok.vn

A group-blog service that hosts multiple professional and interest groups.

Currently, bnok is limited:

• Registration done manually
• Each blog is associated with only one group
• Maximum 3 blogs are associated with 1 account

bnok supports import from these platforms

1. Blogger
2. Blogware
3. DotClear
4. RSS
5. GreyMatter
6. WordPress
7. LiveJournal
8. Movable Type / Typepad

From this list, it is observable that their development team utilize plugins for WordPress. To penetrate the Vietnamese market, they should have started building a tool to import Yahoo! 360 blog now.

3. gocnhin

A techmeme clone

4. thenao

A Vietnamese wiki platform. I believe that with their financial base, VCCorp will introduce incentives for contributors in the competition with Wikipedia Vietnamese.

The name “thế nào” gives me the impression of “how stuffs work”.

Comments

VCCorp seems like the only player on this field. Will expert content have any potentials for monetization?

Apart from traditional monetization by advertising on web, selling analysis and contents to consumers is also a good idea.

What do you think about these products?

Major types of blog

Corporate blog

A blog, either used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations.

An example: Official Google Blog

Product blog

A blog to update for particular products.

Example: Facebook Blog

Professional blog

A blog written for professional research or thought.

Example: Tai Tran’s Blog

Authority blog

A blog about specific topic(s), written by expert(s) in the area(s).

Example: Copy Blogger is a blog guiding you on effective blogging

Community blog

A centralized blog that facilitates communication between a community. This is increasingly replacing forums.

Personal blog

Blog on personal life of the writer.

Tumble blog

A tumblelog is a variation of a blog that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs are frequently used to share the author’s creations, discoveries, or experiences while providing little or no commentary.

Example: Tai Tran’s Reading Achiever

Micro-blog

Blog with very short texts and links.

Example: Tai Tran’s Twitter

Link blog

Blog that only contains links

Types of blog are platform-independent

Blogs are platform-independent. No one prevents you from using WordPress to micro-blog. However, there are recommendations of the platform suitable for each blogging purpose.

Facebook launched their new design. You can access with this URL: www.new.facebook.com

2 things I like best about this new design

1. Tabbed Profile

One profile is now broken into different tabs like that of iGoogle.

Wall, the major communication channel of Facebookers, is displayed right in the profile. Other applications are moved away so load time is saved.

Info and Photos deserve their own tabs. This makes it easier for users to track follow the information of their friends.

2. Full-width expansion

Comments

Relevance of Content and Time Saving are the 2 keys to success in the social media industry. Facebook is well on-track with their new design.