and Share and

It’s easy to interchange communicationS for communicatioN.

Communication is the very human interaction of exchanging information and knowledge. Communications are tools that help reducing the geographical difference for transmitting data and information.

It is a mistake to invest a lot in technology without encouraging open communication between people in an organization. It is also a mistake to heavily rely on communication tools like Internet-based and cellphone-based activities rather than ‘frictional’ interactions.

We are human. Technology is invented to assist, not replace.