Facebook’s Interim Period part 2

By Tai, August 29, 2009 11:17 am

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Click here to read part 1.

  1. Dilemma: content or relationship?
      1. Since the two are mutually exclusive, it solves the problem with Facebook Lite. Both Facebook Full for content and Facebook Lite for relationship will run simultaneously
      1. Content
        1. Attract more users
        2. User retention
        3. Market research
        4. Monetization with partner
      2. Competition with Google
        1. Bing search
        2. Real-time search
        3. People search
        4. Event search
      3. Competition with Twitter
        1. Facebook Lite
        2. Friendfeed acquisition
        3. Update statuses from Facebook Page to Twitter
        4. Real-time search
      4. Payment
        1. More aggressive with virtual gifts and payment option
        2. Make way for micro-payment gateway
      5. Public party
        1. “Everyone” privacy option
        2. Facebook API for status and messaging

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