AND Share

Facebook has developed from Relationship-centric to:

1. Contents-oriented
   1. Quiz as representative
2. Entertainment portal
   1. Games
3. Viral channel
4. Relationship:
   1. Pushed to the right column
   2. Built on interests rather than real relationships

Purposes

1. Growth: people sharing different interests will invite their peers
2. More interactions between users, more retention
3. Users are more willing to show off their data about their interests (consumer needs!)
4. Segmentation of users basing on their demographic
5. Devalue other interest-based social networks such as Twine, Squidoo
6. Facebookaizen
7. Social-graph based monopoly

However, this is only an interim state of Facebook in the way to becoming far greater an information hub.

4 Responses to “Facebook’s Interim Period”

1. Seeding Values » I bet YOU want (more) shares of Facebook in your portfolio says:

   August 13, 2009 at 12:07 am

   [...] Facebook was going through an interim period by absorbing more contents to attract more users. Right after that move, Facebook is rolling out [...]
2. Trinh Le says:

   August 29, 2009 at 11:39 am

   “Built on interests rather than real relationships” this is to exceed the slogan of facebook “Facebook helps you connect and share with the people in your life.”
3. Tai says:

   August 29, 2009 at 1:25 pm

   Thanks anh for pointing it out.

   That’s why I observed that Facebook was in its interim periods. View its changes as experiments.

   An official change to its slogan would be necessary when a major shift is officially in place.

   Comparably, Twitter retained its slogan “What are you doing?” for over a year while the service had grown beyond simply status-update. It only change its slogan when the change in direction is officially recognized as sustainable.

   Cheers
4. Seeding Values » Facebook ends its interim period which is a good thing says:

   October 30, 2009 at 7:18 pm

   [...] quickly noted here and here that Facebook was in its interim [...]