Jul 22
Janet Penley discussed ten examples of how wiki(MBTI) research can be utilized for better Marketing Strategy development and implementation:
- More in-depth consumer psychographics for defining target audience
- More refined framework for understanding the purchase decision
- Additional depth and reliability in small-scale, low-budget qualitative research
- Better refinement of a product/service’s positioning
- Additional direction on product/service development and modification
- More effective promotional communications, copy writing and testing
- Improved agency-client relationships
- More productive brainstorming activities
- Better business plan
- Additional perspective on team creation
Full article: Janet Penley, Using Type to Develop and Implement Marketing Strategy
Enjoyed this entry? Register to receive FREE updates via email
Tags of this article: customer-relationship-management,decision-making,development,framework,How Business is done,How Marketing is done,How to better Communication,implementation,mbti,organization,planning,product,psychology,purchse,research,service,strategy,team,testing.
Last update July 22, 2007
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
August 16th, 2007 at 4:33 am
Hi Tài,
You got great stuff there. I just wanted to add something quick. Besides all the technical stuff (research, analysis, etc), I think an intimate psychological understanding of the audience is the ultimate weapon. Data, surveys and analysis can only tell so much; it still needs the crucial human element. After all, we do marketing & advertising to *human individuals*, not numbers or graphs.
You might find this article interesting:
http://www.nytimes.com/2007/07/21/business/21libraries.html
August 16th, 2007 at 2:38 pm
Hi Khoa,
Thanks for your comment on my writing. I can see that this comment is more general than replying to an article on MBTI, and I understand that you are addressing the possibility to improve my reader-centric writing.
Indeed, creating and maintaining readability is the next step in my plan.
You can expect more on this point in near future, my beloved readers.
Cheers,
Tai
August 18th, 2007 at 8:01 am
Hi Tài,
Just to clarify, all I said above was intended for the marketing topic solely. Your writing is great. In other words, I just wanted to add that that there should be some human elements in addition to Janet Penley’s 10 points.