Technology As Innovator

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…because you don’t want people to leave your page when they click a link.

People don’t want to leave a page when they haven’t finished reading either.

Describe your link and explicitly say “Click here”

Throw your RSS subscription options out

• For tech-savvy readers, RSS icon is all they need. Show off this in an easy-to-spot place
• For non tech-savvy readers, offer email subscription at the end of an entry. Since around 85% traffic comes from search / social media, readers normally jump right in one post of yours and you want to keep them by offering them the option when they finish their reading.
• To many who are not familiar with RSS subscription, the word “Subscribe” sounds like they’re being charged to receive service. Make it clear to them that subscription is free.

Previous posts

Click here to read the first 4 tips in the series.

Click here to read the next 4 tips in the series.

(to-be-read in reverse-chronicle order)

3 September 2008

Positive review: SaigonNezumi, Google Chrome - What a browser should be -> Simple

A nice coverage: Chip 2.0, Review after the first day launching Chrome

Not-so-positive review: Google Chrome, it’s not worth the Buzz

Why Google Chrome is not only a cost-saving basket

On Finance’s side: GOOG’s Chrome is all about Wall Street.

TaiTran’s comment: Chrome is only only a cost-saving basket, but a full house for wealth for Google.

1. OK, the money that Google is saving as depicted in Zdnet’s article is the kitchen.
2. Chrome knows all your web activities. Google will sell smarter ads and thus their revenue from ads will increase. This is the bedroom.
3. Chrome is the O/S for the web
   Recall: what’s the 2 most successful properties of Microsoft? Windows and Office
   Has Google got Office? Absolutely. Now Chrome is Google’s Operating System.
   This is the living room.
4. Chrome being open-source will attract the communities (many from Mozilla) who will work for Chrome (more accurately, GOOG) for credit rather than wages. This is the bath room.
5. Chrome will be the web platform on which many applications and SaaS will base on: free dependency is never a free lunch. This is the dining room.
6. Chrome being very light will integrate deeply with Android for penetrating into Mobile market. This is the garden.

In short, all about making money in the long run, given that Chrome will succeed. How successful do you think Chrome will be?

Testing Chrome

1. Is faster than FF3
2. Failed to import bookmarks from my FF3
3. Offers more free space by pushing the tab bar to the very top
4. Doesn’t destroy the layout when zoom in. This is both good and bad.
5. Doesn’t display XML correctly
6. Supports built-in 48 languages
7. Connects to Google services at full speed
8. Uses same web standard with Firefox
9. Provides context-sensitive status bar
10. No RSS auto-detectio
11. No support for Quick Time
12. AdBlock will be highly political
13. Smart start page: recently visited sites
14. Flickr “Web upload” does not work
15. The address bar is a search bar
16. Facebook and Zoho Javascript errors
    

Chrome About Pages

1 September 2008

Google’s official announcement: we hit “send” a bit early on a comic book

Tad was skeptical with 7 reasons why Chrome is a bad idea

Technologizer raised 10 questions

Agglom scanned the catoon

Google Blogoscoped threw the first bomb

You have been the one who create contents for the web.

You have been the one who teaches the web semantic meanings by tagging and linking information.

How much can You involve in organizing the web? The next step is You can change the order of Google search results.

Google Search started off one decade ago in 1998 with their search algorithm, and it’s been the core of their success till now. As the time grows, Google grew to be #1 search engine but has been facing a lot of challenges. Not only including Yahoo! and Live and Ask, the list of competitors is crowded with Wikia search, Cuil, Visual Search and many more. From this list, Mahalo and Wikia involve users in where they can provide feedbacks to the search results.

So what’s next from Google? An experiment to allow Google user to re-rank the search results. You can see the arrows in the screenshot below:

This is, again, only their experiment. But ain’t it interesting to follow?

My wonder is: does this feature collaborative or simply personal? How will Google absorb this feedback channel - algorithmically or mass-manually?

What do you think of this feature from Google?

Read more on their experiments on Search