Google services officially in Vietnam, eventually. Why and how?

Category: How Business is done 7 Comments »

“Within the next 5 years, Google Vietnam will have been Google Indochina.”

Read the article here: Google’s Advisor for Vietnam

That article was all the way back to early 2007.

We are now in August 2008 when we receive this big news: Google has officially set their foot in Vietnam.

Google Vietnam homepage

Where is Google currently?

Currently, Google has 3 web properties standing in top positions in Vietnam market:

  1. google.com.vn at #2, after yahoo.com
  2. google.com at #7, after 4 local news portal
  3. youtube.com at #10, after another 2 news site. Read more: Vietnamese bloggers go to YouTube chiefly looking for embed code

Source: Alexa August 2008

Google in Vietnam on Alexa

Gmail is second to Yahoo! Mail

Many Vietnamese also love spending time on Wikimapia.

A predictable and inevitable move…

No need to mention the localized version of the search portal google.com.vn, Google’s presence in Vietnam could be predicted since their AdSense for Vietnamese browsers has recently displayed contents in Vietnamese, and frequently with Gmail and Orkut.

Vietnamese Group on Orkut

An Orkut screenshot, click on the image to view the original version.

The 20-million-internet-user market is rich and potential to Google as well.

…getting over certain issues

It’s important to mention some issues with Vietnam market for Google

  1. Volume of frauds in AdSense from Vietnam
  2. Buyer habit
  3. Revenues the business expect to gain from selling advertisements to Google services
  4. e-Commerce law

(2) is changing dramatically and is driving (3).

We’ve seen signals to improvements to (4)

So I guess it is high time Google was here in this rapidly developing country.

News is just news, no news is bad news.
Or is it no news is good news?

What do you think when you know the news?

I’ve observed various reactions from people in the industry.

1. “Hitting the market first” is getting tighter it’s hard to breath.

Many service providers have aimed to push their products to the market before Google comes to Vietnam.

Now they do!

Any plan to pre-ampt Google would be extremely hard.

2. The non-technical users are not as excited as the technical communities

While most agree that Google search is powerful, many non-technical are happy with Yahoo! services including Messenger, Mail, 360, 360plus and other local service providers.

Another thing to look at is connection speed. Vietnamese users suffer from bottle-neck effect to international websites. However, even with that, Google search result load speed is surprisingly amazing with their distributed network.

So all in all, non-technical users have very few reason to celebrate

3. Technical communities are jumping up and down in joy now

Because they have established the habit of relying on many Google services.

Well I have two things to say

Firstly, I don’t want to be forced to use the localized version of Google without an option to revert to the international version. I have tested the result from Google international search and Google Vietnam search and they’re much different. I’d prefer the international version, thanks. And I appreciate that Google provides the URL google.com/ncr for the international version.

Secondly, I have to ask this: does Google really love Vietnam?

No I’m not kidding. You may want to know that Coca-cola doesn’t invest too much on marketing and market penetration to compete with Pepsi in Vietnam. They’re here to make locals aware of their presence and not to let Pepsi equate cola to “Pepsi”. You may want to know that Honda introduced the Click and the Airblade with heavy subsidy in Vietnam not to head on directly with Yamaha’s Nouvo series, but not to let Yamaha dominates the whole market. This is important to keep in mind because in Vietnam, “the web” is equal to “Yahoo!” for many beginning users.

We want to see how strongly Google will push the Vietnam market…




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Last update August 22, 2008

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    What exactly is Wiki? Wiki is not a software, not a website, but a concept. And why Wiki is powerful a concept

    Category: How IT world operates 4 Comments »

    Friend: “Hey Tai, what is wiki? Is it a software or a website?”

    TaiTran: “Neither. Wiki is a concept. It refers to a content which everyone and anyone can edit.”

    Friend: “What? You’re confusing me!”

    ***

    OK, so let me go into details on Wiki.

    “Wiki” is a concept

    “A wiki” might be explained as a computer software or a website. “Wiki” is a concept.

    What’s the difference?

    You may want to notice this difference: “A Wiki is a software/website” and “Wiki (without ‘a’) is a concept”. “A wiki” refers to a specific instance of the concept “Wiki”.

    To make it easier to understand. It’s like we talk about “a person” and “person”. “Person” is general, has body organs, has character and personalities - but doesn’t have specific character and personalities. “A person named X” is specific, has X’ body organs, has X” character and X”’ personality.

    Back to Wiki. So I say “Wiki is a concept. It refers to contents which everyone and anyone can edit.”

    Basing on this concept, people may build Wiki software that put this concept into practice. Wiki software allows users to create different wiki websites.

    Wiki concept, software and website

    Wiki is powerful

    1. Collaboration

    The major power of Wiki lies in its open nature to collaboration.

    Anyone can edit Wikis, and it’s quick to do so. We have the power of the mass where every contribution is counted. That’s how within a short amount of time, the community has grown Wikipedia to be the world’s largest encyclopedia.

    Does this work?

    To some, the idea of “anyone can edit” is crazy. But it works!

    You want to know that the edition doesn’t go away easily. All modifications are tracked and they are discussed by the whole community. If person A puts in an inaccurate or biased information, person B will point it out and the discussion will determine how to deal with that information.

    While I agree that we can never have perfectly unbiased information, this open nature allows the whole community to reach a consensus that would benefit all.

    “I’m a genius. They don’t understand what I wrote in the wiki so they removed it!” - Well if this is the case, I’d suggest you revert to your blog or your Knol whether you have full authority :)

    2. High Linkage

    Wiki pages within a wiki website link to one another through keywords. Therefore, when you read a wiki page, you are presented with information to other worth-knowing concepts.

    Wiki management models

    Power of the Mass

    “No editor”, or “everyone is an editor”.

    This is the original concept of Wiki. However, you may want to know that this is an idealism and no wiki is perfectly wiki.

    People participation varies, people commitment varies, and people behavior varies. There may exist certain bias in many wiki pages.

    Because of this “open” nature, many question the validity and authority of information on wiki. Researchers may need to cite from other sources accepted as “more authorized”.

    Power of Authority… plus the Mass

    To deal with the issue of validity and authority of wiki, Larry Sanger, former Wikipedia co-founder, has initiated a new model for Citizendium.

    “Authorized editors are selected to be editors of Citizendium. The site is still open for everyone to edit.”

    This model harmonizes the credentials from editors while still utilize the power of the mass.

    Wiki in enterprise

    Wiki is useful to teams within an enterprise to centralize their knowledge. Of course, people can write separate documents, but it will be hard to avoid duplication, hard to maintain and hard to search. Wiki solves all these 3 issues.

    In Sum

    Wiki is a powerful concept on which people in the last decade have built centralized massive amount of information.

    Bibliography

    5 ways to build effective Wikis

    Wiki Software: http://en.wikipedia.org/wiki/Comparison_of_wiki_software

    List of Wikis: http://en.wikipedia.org/wiki/List_of_wikis




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    Last update August 22, 2008

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    The e-Learning 2.0 experience

    Category: How Products benefit users 7 Comments »

    The blog craze started in 2004, MySpace came out in 2002. From then till now, Web 2.0 has penetrated deeply into our lives.

    You may have heard the buzz: it’s all about communications, exchange information and expressing the ego.

    Have you thought of utilizing all those things for learning?

    Recently I’ve been very aggressive on the net to see how we can use the applications for learning, and here I am with my key findings:

    The requirements

    Let’s imagine a very familiar study scenario: you’re assigned into a group to do a research on topic X.

    Traditionally, the group would rely on emails, phone calls and IM to communicate and collaborate. Have you found these media difficult to classify your information?

    This is how I would use Web 2.0 for learning

    1. Search for information with Search EngineS

    Obviously, information searching starts with search engines.

    I have some hints for this:

    1. Don’t just use Google. Try Yahoo! search, Live search, Ask search and other engines. They give different results and thus, relevant information might be found from ones other than Google
    2. Try Google on different region settings. google.com/ncr (international version) yields different results from google.com.vn
    3. Try different keywords and keyword combination. Also, exploit the operators
    4. Also search for images. At least Google, Yahoo! and Live support this. Images are useful for illustrating your ideas and, in some cases, give you additional information.

    Watch a slide show on Google services:



    Tai Tran's Lab: Technology As Innovator

    Subscriber, if you can't see this presentation in your feed reader, kindly go to the original article to view the content.

    2. Ask your questions

    Use Q&A service such as LinkedIn Answers to ask questions and receive information from professionals.

    Watch a video explaining LinkedIn

    3. Make information comes to you with RSS

    Normally you go out for information. Think about making information come to you?

    Use RSS for this.

    Watch a video explaining RSS

    For example, if I’m looking for “globalization”, I would take these steps

    1. Go to wordpress.com/tags/globalization
    2. Get the RSS of this tag
    3. Subscribe the RSS into a feed reader like Google Reader

    Then check with the feed reader everyday to see if relevant information comes in.

    You can also use Yahoo! Pipes to aggregate the feeds. Click here to view videos on Yahoo! Pipes

    Try exploring different sources of information you can use this trick.

    4. Share links with bookmark-sharing sites

    If I encounter useful webpages, I would want to share it with my group mates.

    Using email would bury the link under heaps of other information. Sharing through IM stands the risk of losing the message when the program lags.

    So I would bookmark the site using del.icio.us and use the function “links for friend” to share the link.

    Watch a video explaining del.icio.us

    5. Blog your group’s findings on group-blog powered platform

    WordPress supports multiple-author. I would want our group members to blog our research everyday on our blog. This is not superficial. It helps us

    1. Collect information, thoughts, findings, analysis and intermediate conclusions
    2. Track each member’s progress
    3. Present to the lecturer our growth

    5b. Share micro details

    This is optional though. Some information might be very detailed and we want quick sharing methods. I would connect my mobile phone to Twitter and quickly update my thoughts on the way.

    Watch a video explaining Twitter

    6. Schedule activities with Calendars

    Schedule activities such as meetings, field trips with Google Calendar

    7. Watch and learn

    Go to Youtube, not to entertain, but to learn from podcasters on the topic.

    For example, this video is useful to understand Web 2.0

    8. Compose Collaboratively

    Use Google Docs to compose the documents. This is very convenient in such that

    1. No email chain flying around
    2. Single repository of document
    3. Better version control
    4. Many collaborators do the job concurrently

    Watch a video explaining Google Docs

    9. Build wiki to store develop information knowledge

    Wiki is great to understand new concepts and link the information to get the big picture.

    Watch a video explaining Wiki

    10. Relationship building

    Facebook is good to build relationship with your work mates.

    11. Publish your research

    Publish your research as presentations on slideshare or documents on scribd to share your knowledge engage in discussion on the topic.

    12. Consolidate them all into one page

    There are just so much!

    How’re you gonna navigate around them all?

    Well, one solution is to use a homepage service like netvibes to put all these services together.

    Why all these?

    Too complicated? Well here are the reasons why I would do it this way

    1. Better organization of information. No email confusion
    2. Exhaustive analysis. You write on the way so no information is missed
    3. Better collaboration
    4. Man, isn’t it fun?

    I know it would be much easier for you just to email. But how much time have you spent searching for information later on? I’d rather spend the time to get things organized first, then make it easier later to focus more on creating contents.

    And I’m pretty sure of one thing: just next year, this entry will be outdated because many new services will come out. Semantic web, mobile apps are just a few to predict.

    It’s not a fashionable fad or a time-killer, it’s a shift in the way we can be more effective. Do you want to miss the train trend?

    Digital Divide

    But you know, all these will never happen if digital divide hasn’t been closed.

    Technology proficiency and more importantly, community habit is a big gap. I want my team to do so, but other teams may not, so some of my team members may argue “why do we have to!”

    With the internet connection speed in Vietnam, using Google Docs et al is insane.

    Today, a world that is flat is till a romantic dream for me.

    Resources

    I’ve already tried out these services. Kindly see mine as example of how things may end up evolve: taitran.com/blog/resources




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    Last update August 22, 2008

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