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Microsoft (MSFT) has held the tradition of capitalizing only a very small portion of its software research and development costs.
The amount it is conservatively understate approximates US$10b, which translates to US$6.5b shareholder value. Calculation below.
If this adjustment is done, MSFT market capitalization would be US$229b, higher than that of Apple (AAPL) which amounts $227. This has not even inusual market overreaction to good information.
In sum, with only a slight legal and reasonable accounting adjustment, Microsoft can easily come back to be world’s most valuable technology company. Issue is: is the status quo really important besides media coverage?
Detail accounting adjustment and calculation is below:
Assumptions
- R&D is capitalized using straight-line depreciation over expected life of the software which approximates three years
- Amortization is taken from half a year’s spending
Capitalization
| Year |
R&D Outlay (US$b) |
Proportion Capitalized this fiscal year ( % ) |
Asset this fiscal year (US$b) |
Proportion Capitalized last fiscal year ( % ) |
Asset last fiscal year (US$b) |
| 0 |
6.6 |
1 - 1/3/2 = 83.5 |
5.5 |
|
|
| -1 |
6.1 |
1 - 1/3/2 - 1/3 = 50.5 |
3.1 |
1 - 1/3/2 = 83.5 |
5.1 |
| -2 |
7.7 |
1 - 1/3/2 - 2/3 = 16.5 |
1.3 |
1 - 1/3/2 - 1/3 = 50.5 |
3.9 |
| -3 |
6.6 |
|
|
1 - 1/3/2 - 2/3 = 16.5 |
1 |
| Total |
|
|
9.9 |
|
10 |
Adjustment
|
Adjustment this fiscal year |
Adjustment last fiscal year |
| US$b |
Assets |
Liabilities & Equity |
Assets |
Liabilities & Equity |
| Balance Sheet |
|
|
|
|
| Long-term Intangible Assets |
+9.9 |
|
+10 |
|
| Deferred Tax Liability |
|
+3.4 |
|
+3.5 |
| Common Shareholders’ Equity |
|
+6.5 |
|
+6.5 |
Finance
|
aapl, accounting, adjustment, amortization, apple, depreciation, market, market-capitalization, media, microsoft, msft, r&d, status quo, technology
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Amazon positions itself as a technology company, not a retailer
- Target the long-tail with million titles, while the largest physical book store may only store 400,000
- Intensive investment in technology
- Location: Seattle, near computer talents
- Product search, data mining, personalized shopping
- In-house software systems
- Leader in cloud computing
- Supplementary product: Kindle
- Scalability
- B2C to C2C
Jeff Bezos’s vision and financial expertise
- Prior to Amazon: Princeton Computer Science & Electrical Engineering graduate, 2 years in Commercial Banking and 4 years in NY Investment Banking
- Focus on customer service, avoid price war
- Started with books then diversified
- Act like a Venture Capitalist to other younger e-commerce firms then get advertising fees from these partners
- Lock out competition with this partnership network
- Use sophisticated financial structure including:
- Private equity (only $1m in 1994)
- Convertible preferred shares ($8m in 1996)
- $326m 10% senior discount notes mature in 10 years
- Debt repurchase
- $1.25b 4.75% convertible subordinated notes mature in 10 years
- $680m 6.875% euro-denominated subordinated notes mature in 10 years
- Live many years on credit rating CCC but the company has had enough cash to spend. Good governance!
- Good accounting compliance
Operations
- Revenue sources: commission, advertising, affiliate marketing, cloud computing leasing
- Order from suppliers after customer has made an order
- Weathered the dot-com bubble and GFC well

Reference
Cott J., Palepu K., ‘Amazon.com’
Business
|
accounting, affiliate, amazon, b2c, bezos, c2c, capital expenditure, cloud computing, commercial banking, competition, convertible, credit rating, customer service, debt, e-commerce, governance, How Marketing is done, investment, investment banking, jeff, kindle, online, operation, partnership, princeton, private-equity, retail, venture-capital
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I’ve always been keen on explaining the Why of things. This entry is about Why I chose to use the local product LinkHay, a Vietnamese social news service, over
- Relevant community: while Digg clearly has a wider range of influencers, the local community gives me networking opportunities much more relevant to what I’m working on
- Relevant contents: contents relevant to the environment I’m working and living in
- Good product: fast, fairly good usability and a pleasant enough design
- Higher buyer bargaining power: I clearly have more bargaining power in giving feedback, suggestions and requests for a product that has 50,000 users (as of June 2010) compared to 3 million of Digg
LinkHay doesn’t only kill Digg in my online usage, but eats up Twitter as a information gathering tool.
In sum, the ingredients to build a local product to compete with global giants are: a good niché, good product/service and relevance.
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The SecondMarket private equity website values Facebook at $25b.
Here is a little perspective

In the private equity market, supply can’t possibly meet demand thus the illiquidity creates the self-fulfilling prophecy of a Hype.
Finance
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aapl, adbe, adobe, aol, apple, baidu, bidu, ebay, facebook, hype, ibm, intc, intel, liquidity, microsoft, msft, nasdaq, nyse, private-equity, valuation, yahoo!, yhoo