Once, Chen Stormstout - a marketer who worked for one of the world’s leading FMCG companies - returned to his poor, secluded hometown, and was greeted stately by his relatives.
His uncle rejoiced “We have been poor farmers for centuries. This is the first time our line has ever been this honored by the success of our child. All thanks to Chen. He’s our VIP now. He can be our manager; let’s call our hero Marketing Manager!” The whole family applauded his idea.
Suddenly a niece cheered “No. A Marketing Director is higher, let’s call Chen Marketing Director!” The whole family cheered even louder; they knew a director is someone really important.
Chen’s cousin, who also studied business in the province college, cleared his throat and said pensively “But the Marketing Director still reports to the Vice President of Marketing, PR, Advertisement and Communication. Why don’t we call him Marketing VP?”
Everyone paused for a while when Chen’s aunt interrupted the silence “Boo! When your mother and I went to complain the musty cakes to XYZ, that VP was effusive in his apologies to us. He declares something about customer first and all the stuffs I didn’t bother remembering them all. I see that a customer has even more power; let’s call Chen Marketing Customer“.
Finally the sage in the crowd spoke deliberately “Now, to complete your sophisticated loop, customers are managed by a Marketing Executive, that is Chen. Why name him something fancy, only to make him lose his identity?!”
You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
Single Password Revelation
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