First time
I first used personalized homepage in 2001 with My Yahoo! At that time, Yahoo! was still more of directory selection and fewer web services of other vendors existed. I did not utilize much of its functionalities.
Google 
Catching up with the blossom of Web 2.0, Google releases Personalized Google Homepage. With one Gmail account, you can have your own homepage, enriched with many gadgets, ranging from news, language learning sites, entertainment, technology, living etc and even a web-based wiki(RSS) reader. Google always does an excellent job in leading the web service provision.
Yahoo! 
Yahoo! is speeding up to scramble back the market from her rival. New My Yahoo! offers new gadgets and newer themes. Though still not as rich as Google’s, Yahoo! has seeded the competition in this newly revived service.
Microsoft
Live.com advances! Microsoft never disappoints their users.
Netvibes 
Meanwhile, netvibes, a customizable Web 2.0 start page service launched beta. Exploiting Ajax & CSS power, the GUI of netvibes with bold fonts and harmoniously colored layout looks even nicer than Google’s.
Pageflakes 
This is another name to mention. Pageflakes is a neat and tidy homepage.
Conclusion
My prediction focuses on total new online business opportunities exploiting this new trend. Interstitial advertisement may as well metamorphose into more evolutionary forms; new Web 2.0 monopolism would arise.
At the end of the line, I am waiting for the next boom.
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