Feb 01
SWOT Analysis
Category: Analysis
How to use
Write down answers to the following questions:
Strength
- What are your advantages?
- What do you do well?
- What do other people see as your strengths?
Weaknesses
- What could you improve?
- What do you do badly?
- What should you avoid?
Opportunities
- Where are the good opportunities facing you?
- What are the interesting trends you are aware of?
- Note: useful opportunities can come from things such as:
- Changes in technology
- Changes in market
- Changes in policy
- Changes in social patterns, lifestyle
Threats
- What obstacles do you face?
- What are your competitors doing?
- Is changing conditions threatening your position?
- Do you have cash flow problems?
Advantage
This tool helps you focus on your strengths, minimize your weaknesses, and take advantage of opportunities available.
Previous volumes of the series
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Tags of this article: opportunity,problem-solving,problem-solving-series,swot,tools.
Last update February 1, 2008
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