Technology As Innovator

Yahoo! just released Yahoo! 360plus Vietnam, the blogging platform-social networking hybrid that is expected to replace its Yahoo! 360.

The Vietnamese version is developed based on its HongKong counterpart, and many R&D activities are done in Singapore.

Additionally, Yahoo! is planning to open its office Vietnam, rather than managing remotely from Singapore like currently.

Overview functionalities

Generally, it takes current features of Yahoo! 360 and merge with functionalities that are common across many blogging platforms.

The server(s) is still located outside Vietnam.

No real innovation has been observed.

It’s worth mentioning that in recent years, Yahoo! has focused more on branding, while Google on products and Facebook on user experience. Result?

About Vietnam market.

There are now 20 million Internet users in Vietnam, most of whom are young people under 25.

The Vietnam market is the 5th largest market of Yahoo!

Vietnamese Internet users depend heavily on Yahoo! Messenger, Yahoo! Mail and Yahoo! 360. The number of Yahoo! 360 accounts is approximately 2 millions, comparing with 5 millions users of this service worldwide.

Yahoo! is trying hard to maintain its user base and seek to acquire even more by launching its new platform.

Yahoo!’s competitors in Vietnam

Social networking

Facebook is increasingly spreading in the English-speaking, tech-savvy communities.

yobanbe from Vina Game

tamtay, a MySpace clone

Vietnamese cyworld

faceViet, a Facebook clone

Blogging

Some, frustrated with the buggy 360, have switched to other blogging platforms including blogger, opera, multiply. A small number of techies endorse WordPress

The local ngoisaoblog service

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Addendum: my initial feedbacks to Yahoo! 360plus Vietnam team.

Improvables

1. How do I communicate with friends who don’t read Vietnamese with Yahoo! 360plus?
2. No option to return to Blog Homepage but only Master Yahoo! 360plus Homepage
3. No feedback option
4. No FAQs
5. Font size not consistent in Firefox
6. Translation
7. I choose two-column theme with the hope that width of the main column will be larger. However, my assumption was wrong, as width is still fixed.
8. Some formatting HTML tags don’t work. i.e. headings
9. Only jpg images are allowed.
10. No auto-invite option.
11. Javascript not supported

Improvements from Yahoo! 360

1. In Firefox: Enter gives paragraph break, not line break as in Yahoo! 360 (like that of WordPress)
2. Favorites are displayed directly in the blog page.
3. Person tagging in the entry (like that of Facebook)
4. HTML for comment (like that of WordPress)
5. Extraction (like that of WordPress)
6. Edit time for entries (like that of WordPress)
7. Draft (like that of WordPress)
8. Categories (like that of WordPress)

Social Networking is definitely fun, but some players are feeling lost

Haven’t even experienced Social Networking fatigue…

It is predicted that Social Networking will reach its peak in around 2009 before experiencing gradual decline.

2 years is too far away, at least to an average user. Why not have all the fun today?

The truth is, I am really enjoying Facebook and all it’s got: relationship-centric network, mature core functionalities, rich applications, nice gifts, intuitive design…

Mini-feed is also a great idea! Whale done, Mark! With it I can explore what my friends have just been doing and so can they. A great way to know more about other people.

…but I just realized one important piece is missing

You can explore what your friends do daily on Facebook. Very good already…

Consider it more deeply, have you identified what are missing here?

You don’t know what your friends do in real life. Furthermore, you don’t know what they THINK!

Knowing one’s activities on one platform is great, but would it sometimes drive you to the assumption that you know what others are doing and thus spend less time interacting with them via more traditional but human way or reading what they have to write?

How do people express their ideas? Via what they have to write down (Blog!), or take photos on (Photoblog!), or produce video clip for (Vidlog!). Less likely via sets of pre-designed virtual gifts

No, I don’t mean that gifts don’t represent the hearts. I still treasure each and every gift my friends have been giving me, but I’d appreciate it more if they simply write in their own words or post their own design.

Because we’ve been bringing content to Social Networks…

I have emphasized many times that Social Networking is totally different from Blogging. However, due to the two facts that they are born so close to each other and that several sites offer both simultaneously such as Live Spaces or Yahoo! 360, the two are often mistaken to have to be together.

Let’s, for now, consider them cousins anyway. Who should follow whom?

It happens all the time that Blogging has to follow Social Networking, mainly because:

• The number of people ready to send pre-defined gifts outcrowds the number of those willing to write about what they think
• The inertia to connect with quick messages outdoes the urge to share well-thought ideas
• Social Networking activities are less time-consuming and less effort-consuming so they are done more frequently within the day. On the contrary, Writing takes time and efforts and Reading is usually done for once. In comparison, users visit Social Networking sites much more often than they do Blogs. “More times of visits” makes the impression of “being bigger”. Smaller ones always have to follow bigger ones don’t they?
• More times of visits per day means more ads generated and higher click-through rates. Subsequently, more revenues for site owners and more investments are expected.

User-generated contents, if applicable, may be integrated into Social Networking profiles via RSS and/or addons. Correct me if I’m wrong, though it takes much more time and efforts to write posts, the section containing these posts is not the center of the majority of Social Networking profiles, and is often depressed by the higher density of other quicker and painless activities.

…but why not the other way around?

After following me down here, is there any reason you can think of to do the other way around, which means to bring Social Networking functionalities to Blogs?

Shaking head?

What’s the point?

Any profits doing so?

I’m answering this question: Yes! There are.

Those serious about publishing their own content will not be hindered by limitations. The will to write will push the authors to overcome the (possible) difficulties.

How the world floats

We’ll see how people do the hard job of bringing Social Networking to Blogs.

MyBlogLog: more than merely $222 per blog

MyBlogLog builds communities around blogs and provides bloggers the ability to be updated of activities of their connections. Activities here are content-centric: read and comment.

The recent $10 million acquisition by Yahoo! has raised interests in MyBlogLog. MyBlogLog reports 45,000 registered blogs. A simple math gives us the price of each: $222. An innocent question comes following: will Yahoo!’s ads cover this cost?

Come on! Don’t pretend to be that naive. An acquisition doesn’t necessarily offer tangible benefits today or even next year, but the truth is that the concept and foundation of the seller then becomes more powerful in the strong hand of the buyer.

Acquiring MyBlogLog belongs to a grand strategy of Yahoo!. “MyBlogLog - a Yahoo! service” will not generate handsome profits alone, but will do so greatly when the platform is integrated with other legacy Yahoo! services such as Flickr, del.icio.us, Mash, Yahoo! Blog platform.

I am bringing networks to my blog with MyBlogLog.

DiSo: what should always have been

Distributed Social Networking is the next ambition of Open Web community. It brings

Visualize this:

• All things are done on your site without having to push your content to a small box in your Social Networking profiles
• You can add other bloggers as friends instead of simply putting them in your blogroll
• You can offer people your RSS feeds
• You can see your connections’ updates such as: Tai reads ‘Kafka on the shore Review’ on Lisa’s blog in 19/12/2007
• You have your status on your blog
• You see and can choose to pose list of recent readers of your blog
• You can send friend requests to other bloggers
• All things are done on your site. No tight boxes in other places

What does this mean? It means your content is the center of your site. What takes the most of your time and efforts deserves meritorious position.

How does it sound?

How do you feel about its future?

I know you care, so please just share…

As you know, we’re constantly looking for ways to identify and offer new tools for content creators and website publishers. Likewise, we constantly aim to give AdWords advertisers broader distribution to an even wider audience of users. For these reasons, we’re very pleased to tell you that we’ve just acquired FeedBurner.

For those of you who aren’t bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading provider of feed distribution and management tools. A web feed is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content. Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads.

We’re excited to continue offering the exceptional tools of FeedBurner to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers. You can sign up for FeedBurner’s services and take advantage of their feed tools and features immediately.

Susan Wojcicki, VP, Product Management, Google Inc.

Source: Adding more flare, Official Google Blog

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FreeBurner for Everyone

One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, “more for free!” Beginning today, two of FeedBurner’s previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you’ll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness.

FeedBurner Stats PRO

PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.

MyBrand

The MyBrand service (also PRO-level) is located under the “My Account” tab after you’ve signed in. MyBrand lets you maintain consistency between your feed address and your hosted website’s domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.myexcellentdomain.net/MyFeedName. To get started with MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then click “MyBrand”. Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you’ll be playing around with in order to successfully activate MyBrand.

Previous “PRO” customers will not be charged for the month of June 2007 and beyond. Also, after newly activating either of these features or services, you’ll notice a nifty new “PRO” badge next to your feed(s) on My Feeds page.

Welcome to FreeBurner!

Source: FreeBurner for everyone, FeedBurner Blog