Technology As Innovator

1. New Yahoo! Profile launched.

2. I started surfing the web rather late in 2001. Yahoo! Profile has always been there in the same address profiles.yahoo.com - that means it should have always been there in the last decade without people’s notice

3. Compared to the old profile, new profile only adds Feeds, Guestbook and reorganizes the profile.

4. Yahoo! Profile is NOT a social-networking site.

5. Yahoo! Profile is another step in their Open Strategy, but how useful is it to users? Users do NOT think like roll-then-scale-then-integrate-then-sell strategists do. Don’t challenge their patience.

Conclusions

• Don’t bother comparing Yahoo! Profile with 360 or 360plus or the late Mash, they’re not the same.
• Don’t bother dragging Facebook or Blogger here, it’d only make a not-funny-at-all joke.
• Yahoo!’s hints are but hints, promises are but promises, buzzes are but buzzes. No hit created.