Technology As Innovator

VNExpress.net, Vietnam’s top online newspaper has a new interface. This new interface is a leap from the traditional 3-columned layout of news site.

Advantages:

• Utilize 1024 width of monitor
• Better information organization

Additional, a glossy design of web 2.0 has also been applied.

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I have the impression that this new layout and design is inspired by the new interface of BBC. Moreover, this new layout is harder to read since the main column is on the far left of the monitor instead of in the middle view as previously.

VNExpress hasn’t provided personalized homepage. Possibly, this poses an investment too large for the return since the need for customization and interaction with information in the majority of Vietnamese readers is not significant.