Posts tagged: convenience

Facebook as daily consumption good

By Tai, November 5, 2009 9:51 am

When Yahoo! 360 closed down, I ebullient promoted WordPress and Blogger to all who wanted to find a good blogging platform.

People with professional intention stayed with WordPress & Blogger.

But one thing I had predicted and feared has come true. Those who write personal slowly & silently migrate to the uninspiring, plain and boring (*) Notes application on Facebook.

What’s the moral?

  • Convenience of distribution
  • Social graph matter
  • Behaviors and preferences are dynamic and can be changed by a superior product
  • It is when one thing becomes a daily trivial consuming good that it grows powerful. Think Facebook. Think Microsoft. Think FMCG.

(*) What many users had been complaining for the past years but they turned out users of Notes

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