Technology As Innovator

What is your choice of media channel? Do you have dilemmas of choosing them?

Online advertising in Vietnam has long been in its first step when banner was the dominating method. Interstitial were used in some tech-savvy sites.

The market of 20 million Internet users has been regarded as very potential. We have seen the emergence of many sites on various areas such as blog platform, portal, social networking, C2C trading, online media, news sharing. Further down for each area many niches have been spotted. Each player does have her own strategy of monetization.

Out of all these movements, I’ve wondered if an advertising system like one of Google AdSense would ever be introduced in Vietnam.

When looking around, I spotted this site: XpressMedia of VinaForce.

From the first glance, the product-naming Game endorses CPM Advertising.

This model’s potential

Let’s see the potential of the market here in Vietnam:

• 20 million internet users
• Approximately 2.5 blogs
• Growing product-savvy

These factors form firm foundation for the development of this model.

One important thing to remember at the Vietnam market is not hasten to introduce ‘advanced’ functionalities. Simple and easy to understand is the way to go. We’ll see whether this model will make it here.

What do you think of XpressMedia first Game?

Putting invention(s) to practice

Re-organization: costs and risks

Origins of Innovation

Supply-pushed Manufacturer Innovation

Formal R&D

Management Innovation

Demand-led End-user Innovation

Technology As Innovator

Technology creates value

When the old economy has been saturated, technology comes in place

A Commitment

Bridging technology and business