Yahoo!, take the LITTLE advantage you have over Facebook!

Category: How Products benefit users, How to Categorize this? No Comments »

Recently Yahoo!’s strategy has been questioned when they declined to sell to Microsoft or offered their market-leading product Yahoo! Answers.

On product level, although Yahoo! lost 0-4 on social media, the company still has the advantage their teams can take advantage of: branding power and customer loyalty. And they can exploit the advantage to boost their product engagement simply by cloning other services.

For example, Tu has really sharp eyes when he noticed the hints of Yahoo!’s next products: they might try to clone Blogger or Facebook.

In fact, Yahoo!’s recent blogging platform for Hongkong and Vietnam imitated different features from Facebook (friend tagging), WordPress, Windows Live Spaces or Twitter (”Follow” concept under the old name “Add friend”).

With the new Facebook design disliked by somewhat millions users, Yahoo! can attempt to win back their user base by cloning only the simplest features (of course, less effective in data mining) of an advanced social network to target the non-tech-savvy users.

When innovation like Yahoo! Platform still has a long way to go, doing quick fixes on simple things might help Yahoo! in their identity crisis.




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Last update October 2, 2008

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    Web Business Models and how Google, Yahoo!, Facebook, yUp! and CyVee are doing

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    Update

    This slide made it to slideshare front page on September 6, 2008. Thanks SlideShare team!

    SlideShare front page




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    Last update September 6, 2008

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    How many friends have you added? What do you do when you hit the cap?

    Category: How IT world operates 2 Comments »

    Yahoo! Messenger screenshot

    In Vietnam where I’m living, Yahoo! Messenger is the most popular IM service. Like most Vietnamese, I started communicating through IM with Yahoo! Messenger.

    In 2006, my account has reached its maximum number of friends an account can add: 300.

    My Yahoo! 360, Yahoo’s blogger service also limits to 300 and I always have a hard time managing my friend list. I had to work around by configuring registry to allow multiple Y!M instances to run at once.

    So my concern when registering for any social network or IM service is the maximum number of friends an account can add.

    And here’s the current data:

    Facebook

    5,000 for Facebook. This is sufficient for me, till now.

    Windows Live Messenger screenshot

    600 for Windows Live Messenger. Still not enough, as my connections now have passed 1,000.

    300 for Yahoo! Messenger and Yahoo! 360. I can’t live with this cap.

    Gtalk screenshot

    No statistics for Gtalk

    Yahoo! 360plus Vietnam logo

    1,000 for Yahoo! 360plus Vietnam. However, “add friend” in this service doesn’t work in the standard way since friend adding is one-way: doesn’t require confirmation, doesn’t show vice versa.

    2,000 for Twitter. I haven’t planned to reach that number just yet.

    So what platform are you on? Have you reached the cap in your friend list? If yes, what have you done to solve the issue?




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    Last update August 18, 2008

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