As you know, we’re constantly looking for ways to identify and offer new tools for content creators and website publishers. Likewise, we constantly aim to give AdWords advertisers broader distribution to an even wider audience of users. For these reasons, we’re very pleased to tell you that we’ve just acquired FeedBurner.
For those of you who aren’t bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading provider of feed distribution and management tools. A web feed is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content. Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads.
We’re excited to continue offering the exceptional tools of FeedBurner to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers. You can sign up for FeedBurner’s services and take advantage of their feed tools and features immediately.
Susan Wojcicki, VP, Product Management, Google Inc.
Source: Adding more flare, Official Google Blog
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FreeBurner for Everyone
One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, “more for free!” Beginning today, two of FeedBurner’s previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you’ll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness.
FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.
MyBrand
The MyBrand service (also PRO-level) is located under the “My Account” tab after you’ve signed in. MyBrand lets you maintain consistency between your feed address and your hosted website’s domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.myexcellentdomain.net/MyFeedName. To get started with MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then click “MyBrand”. Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you’ll be playing around with in order to successfully activate MyBrand.
Previous “PRO” customers will not be charged for the month of June 2007 and beyond. Also, after newly activating either of these features or services, you’ll notice a nifty new “PRO” badge next to your feed(s) on My Feeds page.
Welcome to FreeBurner!
Source: FreeBurner for everyone, FeedBurner Blog
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