Technology As Innovator

Janet Penley discussed ten examples of how wiki(MBTI) research can be utilized for better Marketing Strategy development and implementation:

1. More in-depth consumer psychographics for defining target audience
2. More refined framework for understanding the purchase decision
3. Additional depth and reliability in small-scale, low-budget qualitative research
4. Better refinement of a product/service’s positioning
5. Additional direction on product/service development and modification
6. More effective promotional communications, copy writing and testing
7. Improved agency-client relationships
8. More productive brainstorming activities
9. Better business plan
10. Additional perspective on team creation

Full article: Janet Penley, Using Type to Develop and Implement Marketing Strategy