Facebook just formed alliance with Nielsen, in which the social network will offer its 300 million-user platform to Nielsen. The implications of this may include:
Nielsen will have access to all Facebook users information. Curiously, is Nielsen the second after Microsoft?
Facebook may restructure and improve their data mining process
More market research utilities on Facebook can be expected
Facebook has a source of income for three years
Facebook accelerating their income from advertising
What’s in there for me
As a user, I would expect more relevant ads not only on Facebook, but on other instances where Nielsen reaches. It’s always useful to remember Nielsen now has my full profile and social graph, and yours too.
As a freelance analyst/consultant having services to provide, I would be glad to see value of my money spent on advertising on Facebook.
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