Technology As Innovator

Information is:

• A thing
• Belongs to its Category
• and stored in a File

Dare to challenge these facts assumptions? Please watch this video:

Standard HTML

• Always use standard HTML. This helps when transferring content from one platform to another. XML exists to separate format from content, exploit it.
• Keep away from rich-text editors. They produce crap codes.
• When copying text from Microsoft Word, pay attention to the smart quotes. By default, Word automatically replaces “straight quotes” with a pair of “smart quotes”. The issue with smart quotes is that they are not displayed consistently through different web formats. To disable this feature in Word 2007: Menu \ Word Options \ Proofing \ AutoCorrect Options \ AutoFormat As You Type \ unselect the “”Straight quotes” with “smart quotes”" indicator.

Permalink

• If the permalink contains date, do not edit timestamp of posts or the URLs will break. If you have to change the date, keep the old article, write a new one and redirect from the old post to the newly written. Otherwise, if you can live without the date in your permalink, don’t use it.
• “Ending a page with .html helps improving Google PR” is possibly a myth or with their old algorithm.

Categories and Tags

• Try to put posts in only one category. Don’t make visitors feel that they always see the same posts in every category.
• Tagging can be a temptation, but the question is whether it’s worth the efforts to manage. It works perfectly when more than one person is tagging content. If it’s just single-blogger, it turns into a big cloud of decorative rather than helping visitors finding information.

Reading

• Make sure content is loaded before the sidebar. Visitors can read first before the whole page has been loaded.
• Breaking an entry into multiple pages may give you more traffic, at the price of visitors’ tiredness and frustration.