Comments (2)

By Tai, November 10, 2009 7:47 am

Social media begins to look less social and it need to be so because:

Major online communities usually start with a small group of smart, motivated, everybody-knows-everbody contributors. After crossing critical mass, such communities start to attract more users which is a good thing. The bad thing is that trolls also jump in. What’s more, noise and irrelevant information start to emerge from clueless or, worse, malicious posters.

Two types of community are somewhat immune to such annoyance:

1. Social networks, led by Facebook , with which you determine your social graph of those you care about
2. Services which you determine the content you want, led by Twitter. Others may include Tumblr, twine, squidoo. Addendum: Twitter got better with lists.

I’m sorry, Digg.

What’s the solution? Channel, possibly?

Comments (4)

By Tai, June 5, 2009 9:35 am

Facebook has developed from Relationship-centric to:

1. Contents-oriented
   1. Quiz as representative
2. Entertainment portal
   1. Games
3. Viral channel
4. Relationship:
   1. Pushed to the right column
   2. Built on interests rather than real relationships

Purposes

1. Growth: people sharing different interests will invite their peers
2. More interactions between users, more retention
3. Users are more willing to show off their data about their interests (consumer needs!)
4. Segmentation of users basing on their demographic
5. Devalue other interest-based social networks such as Twine, Squidoo
6. Facebookaizen
7. Social-graph based monopoly

However, this is only an interim state of Facebook in the way to becoming far greater an information hub.