How to use Facebook as a Social Customer Relationship Management tool for FREE
Category: How Marketing is done No Comments »Tags of this article: crm,facebook,free,How Marketing is done,sales,social-media,social-networking,web-2.0.
Tags of this article: crm,facebook,free,How Marketing is done,sales,social-media,social-networking,web-2.0.
Tech-savvy users, needless to say, you must have loved Facebook’s new design.
My non-tech Facebook friends, have you familiarized yourself with the new design? Do you still think Facebook makes it hard for you to navigate and locate things you like? Do you miss the old design? Well you know, I have seen the expected results from the new design already. Let me show you:
First thing is in the Ad. I call new Facebook Ad Relationship-based Semantic.
There are two elements: Relationship-based and Semantic.

The old ad is exactly a same-old vertical banner. No thing new.
The new add is in the form of “Friend A is a fan of Product P”. Wow! Facebook recognizes you and displays ads that feature your friends!
Semantic is a little bit more abstract.
Facebook ad caters for relevance of information to you. Information they care about:
Do you have the impression that Facebook starts to understand you?
First thing first, I have to admit that saying “the new smart ad is a result from the new design” is an over-simplified statement.
Can Facebook ad be smart with the old design? Yes!
But it was much harder and would take longer with the old design.
Take a look at the new design:
As you create more contents, Facebook understands you more, thus displays more relevant ads to you.
You may argue: ads benefit them (Facebook and its sponsors), not you. Well, to be honest, would you prefer to see a totally non-relevant ad or an ad that might interest you?
What do you think about this? Do you love it or hate it?
Of course, a service provider is a business. Many may have concern of privacy. Google has known MUCH about me, now Facebook does. There’s a chill in the air that there are always people who want to make money keep an eye on every step I take online.
The ad might be beneficial to all three parties: you, Facebook and sponsors. Like it or not, inter-dependence is the driving force that strengthen consumption.
Tags of this article: advertising,data-mining,facebook,google,privacy,usability,web-2.0,web-3.0.
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates, which are text-based posts of up to 140 characters in length.
You can follow and have followers on Twitter. Followers can read updates of the followed. Updates from many people that you follow are aggregated on one page.
See this video for more information:

BackType = Comment Tracking + Twitter’s Follow
If you’re not familiar with CoComment, it is a plugin which tracks comments on discussion threads and emails you when there’s an update.
BackType is not CoComment in the fact that CoComment is discussion-based and BackType is URL-based and commenter-based.
Foremost on Twitter’s homepage you read this:
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
The initial intention of Twitter is for people with real relationships to know one another more. And how have power users of Twitter utilized it?

In fact, these usages have been emphasized much more than the initial intention of Twitter. Top bloggers and some service providers have utilized Twitter to strike up or engage in conversations, update their lines of services and express their opinions. Twitter has become a place where power media users extend their influence on the web. That’s exactly where all the buzz is about.
Meanwhile, you or I can still follow our ‘real’ connections’ lives, only more quietly.
When BackType was introduced, the enthusiasm burst out almost immediately. People are talking about how BackType is yet another information goldmine: you have always got information from news, blogs, Twitter - now you have comments served on a plate! There they are, your favorite top bloggers right on the front page! Can’t be sweeter.
However, this is where hierarchization forces its way.
Power media users become even more powerful when, by default, they are on BackType’s front page right from its launch. They had the power of opinions on blogs and the power of audience on Twitter yesterday, now they are having more power of comments on BackType.

Actually I believe it’s a fair game after all. Power users invest their time and efforts to tie their career with the media they create and it’s worth for the recognition they’re gaining. It’s also fair for BackType to try to win quick endorsement from top users by featuring them on the front page.
Just my observation that hyrarchies and long tails have been formed in the web society. Breakthoughs from starters must be done with more innovation & boldness than ever.
Tags of this article: backtype,cocomment,comment,discussion,media,plugin,power,twitter,web-2.0.

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