Technology As Innovator

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Hi Everyone,I want to share with you some news from Vietnam. Yahoo! unveiled several Vietnam-centric initiatives as part of our Southeast Asia business strategy. One of these initiatives is called 360plus - A new Vietnamese blogging application.This offering provides Yahoo! users in Vietnam with more ways to customize their blogs, connect to friends and share their experiences with their social connections.

Just to be clear, the 360plus product is specific to the Vietnamese market and it is not the new universal profile that we have mentioned previously in this blog. So, while 360 is transitioning to the new profile for users worldwide, the 360 name will live on in a different product in Vietnam.

On a related note, many of you have asked for an update on the new profile. We are working on an update and will post it to this blog this week.

So, goodbye for now — or as they say in Vietnam, tạm biệt!

Matt Warburton

Yahoo! Community Manager

Source: Yahoo! 360 Product Blog

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Comment: Yahoo! has supported Open ID. It is reasonable to predict that the new product namely Yahoo! Profile to replace 360 will employ Open ID.

Yahoo! just released Yahoo! 360plus Vietnam, the blogging platform-social networking hybrid that is expected to replace its Yahoo! 360.

The Vietnamese version is developed based on its HongKong counterpart, and many R&D activities are done in Singapore.

Additionally, Yahoo! is planning to open its office Vietnam, rather than managing remotely from Singapore like currently.

Overview functionalities

Generally, it takes current features of Yahoo! 360 and merge with functionalities that are common across many blogging platforms.

The server(s) is still located outside Vietnam.

No real innovation has been observed.

It’s worth mentioning that in recent years, Yahoo! has focused more on branding, while Google on products and Facebook on user experience. Result?

About Vietnam market.

There are now 20 million Internet users in Vietnam, most of whom are young people under 25.

The Vietnam market is the 5th largest market of Yahoo!

Vietnamese Internet users depend heavily on Yahoo! Messenger, Yahoo! Mail and Yahoo! 360. The number of Yahoo! 360 accounts is approximately 2 millions, comparing with 5 millions users of this service worldwide.

Yahoo! is trying hard to maintain its user base and seek to acquire even more by launching its new platform.

Yahoo!’s competitors in Vietnam

Social networking

Facebook is increasingly spreading in the English-speaking, tech-savvy communities.

yobanbe from Vina Game

tamtay, a MySpace clone

Vietnamese cyworld

faceViet, a Facebook clone

Blogging

Some, frustrated with the buggy 360, have switched to other blogging platforms including blogger, opera, multiply. A small number of techies endorse WordPress

The local ngoisaoblog service

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Addendum: my initial feedbacks to Yahoo! 360plus Vietnam team.

Improvables

1. How do I communicate with friends who don’t read Vietnamese with Yahoo! 360plus?
2. No option to return to Blog Homepage but only Master Yahoo! 360plus Homepage
3. No feedback option
4. No FAQs
5. Font size not consistent in Firefox
6. Translation
7. I choose two-column theme with the hope that width of the main column will be larger. However, my assumption was wrong, as width is still fixed.
8. Some formatting HTML tags don’t work. i.e. headings
9. Only jpg images are allowed.
10. No auto-invite option.
11. Javascript not supported

Improvements from Yahoo! 360

1. In Firefox: Enter gives paragraph break, not line break as in Yahoo! 360 (like that of WordPress)
2. Favorites are displayed directly in the blog page.
3. Person tagging in the entry (like that of Facebook)
4. HTML for comment (like that of WordPress)
5. Extraction (like that of WordPress)
6. Edit time for entries (like that of WordPress)
7. Draft (like that of WordPress)
8. Categories (like that of WordPress)