
Business
Going vertical in venues & events, yUp.vn is the on-going product of a startup of foreign-trained IT professionals.
***
In my previous post on Vietnamese web service providers, I emphasized that a harmonious combination of Global Trends and Local Values is what would win my loyalty.
yUp! is the third Vietnamese website (apart form CyVee and diadiem) that attracts me, as it offers both of what I’m looking for.
Local Values
Local Values are obvious: local entertainment options, local venues, local services, local events, Vietnamese tourism etc.
Global Trends
What are hottest trends going on globally today?
- Web 2.0
- Social Networking
- Personalization
- ******
How yUp! catches up with these Trends
Web 2.0 Design
A moderate use of glossy design makes it neat, tidy and surprisingly mature.
Additionally, usage of Ajax is also moderate thus better serves slow Internet connection as in some areas.
Social Networking
Although the alpha version hasn’t fully supported social networking, yUp! looks like it’s preparing to build communities around the website. The most significant hint is yUpper!
Personalization
My yUp! allows personalization. More than just an online profile like that of other forums, it offers journals (Bài viết), bookmarks (Ưa thích) and connection (Bạn bè).
The Ace
The Ace of yUp! is not hinted on the website alone. However, a short interview with CEO of the company reveals that they’re aiming at a same-old-brand-new type of service through yUp!
I promise I’ll write about it when yUp! goes Beta.
Suggestions for Development
- Provide channels to export information out of yUp!, i.e RSS
- Upgrading journals function to a real blogging platform
Trivium
Y-U-P can be deduced as “Why Unified Process?!”. Indeed, the team is Agile doing pair programming - with one pair, by the way. This is not their intention, but my random observation.
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Tags of this article: global,personalization,rss,social-networking,vietnam,web-2.0,yup.
Last update December 12, 2007
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December 22nd, 2007 at 3:27 pm
I can see that yUp! follows the format of going.com

I personally think yUp! would be more appealing if they could do something really different in terms of design and layout (I’m beginning to sound like a designer now lol).
But I really appreciate the team’s combined efforts. They did it great if you look at the resources they have.
Brw, thanks for your comment on my new site. Oh yeah and Happy Holiday!
Hang
February 12th, 2008 at 1:09 pm
yUp! does not follows anything. yUp! learns from the other guys experience
just like windows and mac, conventions are good!!!